Loksatta was uniquely successful from its inception 58 years ago, as it was one of the first Marathi dailies in the format of an English newspaper. It went from strength to strength because of the quality of its news and editorial content.
Today, it has editions from Mumbai, Pune, Nagpur, and Ahmednagar and is the only Marathi daily with a wide variety of weekly and weekend supplements.
Known for its impartial coverage and nonconformist and liberal viewpoint, Loksatta is both a forum and the voice of democracy. Loksatta believes in creating thought leaders, change leaders and empowering its readers through knowledge, information and thus stands for leadership through empowerment.
In pursuit of this vision, it has covered stories such as the Reliance-Pramod Mahajan nexus, the Kavita Gadgil issue and Mig 21s being dangerous for our IAF officers. It has also taken up the issue of the ban against plastics and given detailed information and analysis on the Mithi river issue and the Maharashtra Employment Guarantee Scheme.
Recently, the newspaper embarked on a series of initiatives to capture the minds and hearts of young Maharashtrians. The launch of Viva, a woman’s supplement, and contests such as Scratch2Win were part of this successful effort. In addition, other initiatives such as Gatha, a series for children, and Yashaswi Bhawa, a series for students, proved to be extremely popular.
More such initiatives are on the cards as Loksatta constantly seeks to innovate and reinvent, with its finger on the pulse of Maharashtra.
Website : www.loksatta.com