The Financial Express -- Leisure

Wednesday, December 24 1997

TODAY'S CROSSWORD TODAY'S ZODIAC

Asia's medium-term advertising prospects lack glitter

Bad news continues to flow out of Asia. According to e-Asia, an electronic mail newsletter brought out by FT Media and Telecoms, Asia's medium-term advertising prospects have been downgraded in Zenith Media's latest Advertising Expenditure Forecasts. Zenith Media has forecast a drop in Asia's global adspend share from the 27% it previously predicted for 1999 to 25% in 2000.

The Army beckons talented youngsters

Do you have what it takes to join the Army? So say the advertisements that stare at you from the TV screens, evoking the honour, glory and high social standing a career in the armed forces once had. The Indian armed forces have long enjoyed the reputation of being one of the finest forces in the world, yet a career in the armed forces has lost its gleam amongst the Indian youth.

Ethics pay in the business of head-hunting

What's the difference between job placement and head-hunting? When consultants locate jobs with applicants in mind, it's job placement. That is, a candidate seeking a particular job approaches a placement agency. The agency then contacts the relevant companies for a suitable position and helps fix up a job for the candidate. But when the procedure is in the reverse order, it's head-hunting.

Ethics pay in the business of head-hunting

The time is right for making disclosures

Job Watch

Asia's medium-term advertising prospects lack glitter

The Army beckons talented youngsters

Hot Property

Wigan & Leigh offers scholarships

Dealers engage themselves in mind-teasers, leave the rupee to rumble