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Quality certification norms lack uniformity
Most ISO 9000 certification bodies follow their respective procedures due to the absence of uniform certification guidelines. The government initiative to support and promote the quality programmes includes rewards and benefits, upgradation of testing facilities, financial incentive, training and consultancy and certification process.
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In search of the right role
Public relations is a communications profession which is well-known among corporates and the general public, however, in different ways. It is a profession much less understood than advertising or marketing which also have their roots in communications.
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Plan inner spaces for a good pay-packet
According to noted anthropologist Franz Boaz, the urge to beautify one's surroundings did not arrive with modern advertising. Cave paintings and frescoes were earlier manifestations of that. Since then the concept of interior designing has come a long way.
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Milk should be pasteurised, sterilised or boiled
Tradition and science never complemented each other better. Milk is an almost wholesome food, says wisdom. Nutritionists add that it's all the more healthier if people take the right variety, which has been processed properly.
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