Ajay Jadeja, Kumble to promote Kellogg's FrostiesStar batsman and Indian vice-captain Ajay Jadeja has joined star spinner and ex-teamate Anil Kumble to help Tony the Tiger. The two have signed up with cereal company Kellogg's to promote Kellogg's Frosties breakfast cereals. The two would be featuring in print and television campaigns while their photocards would be used to run a consumer contest also.
The winners get a coaching session with either of the two cricketers, but only after having bought 12 packs of Kellogs as a qualifying condition. There are also other prizes in the form of cricket gear up for grabs.
Juran Institute's seminars: Is global global competition affecting you? You could always attend a series of one-day seminars being organised in the four metros titled "Leadership for the Quality Century; advanced strategies for global competitiveness".
Organised by the Delhi-based Institute of Quality, the seminars would be conducted by the Chief Executive Officer of the JuranInstitute, USA. Joseph Juran is an acclaimed quality guru whose institute had started work in India alongwith Quimpro Ltd. However, the partnership is off now with Quimpro chartering its own course.
Honda Siel, Savita Chemicals sign pact: Quality concerns of another kind have also made the Honda Siel Ltd finalise its lubricants manufacturer in the country. The agreement between Savita Chemicals and Honda Siel is for the latter's forthcoming car Honda City for which the lubricant company has already struck a technical collaboration with Idemitsu Kosan Corporation of Japan. Honda and Idemitsu work closely together in all Honda markets and this liaison is now being extended into India. Savita Chemical would also be marketing the Honda Genuine Engine Oil in the country.
Prizes from Bausch & Lomb: Up for grabs are a pair of Bausch & Lomb contact lenses. All the company wants is your photograph alongwith a coupon filled by the partcipant at Mumbai's World Trade Centre. If your smart repliesimpress the company, you get a range of prizes. The first prize is a set of coloured soft lenses while the rest of the prizes include the other range of Bausch & Lomb. The contest should help the company further strengthen their stronghold on the contact lens market where it has a 55 per cent share.
Ajanta Pharma unveils weight-reduction capsule: Ajanta Pharma has launched Figurin, a herbo-mineral preparation which helps in weight reduction without undue fatigue. However, the company is positioning the medicine as a supplement to diet and excercise. Priced at Rs 189 for 60 capsules, the medicine is an over the counter product which would be made available at all chemist and cosmetic stores. Ajanta Pharma is also supporting the launch with an after sales service effort for advice and suggestions.
Luxor Valentine day offer
Pen your affection this Valentine's Day with a Parker. Luxor Writing Instruments has come out with a limited edition Valentine's Day pen, "Parker Valentine SpecialRoll-Ball." The launch for the pen worth Rs 200 is being supported by a special advertising campaign. The product would be sold only in five cities at selected outlets. These include Delhi, Mumbai, Kanpur, Banglore and Banglore. Indian Airlines bags international award: Indian Airlines (IA) marketing programme for 1997 was adjudged the second best and awarded the silver advertising marketing effectiveness (AME) medallion at the New York festivals on January 23.
Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.
