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Manage your boss to go up the ladder
For managing subordinates, there is a set of procedures, rules, rand standing orders. The superior also has award and reward systems which will compel the subordinates to obey his dictates. Further, the "stick" approach will instill a fear in subordinates, so that they will not mind obeying the superior's orders. But managing a boss is a complex job.
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When ignorance cannot be an excuse
The Indian consumers are the largest economic group, affecting and affected by almost every public and private economic decision. Yet they are the only important group whose views are often not heard. The Indian consumer has a fair chance of safeguarding his interests or at least seeking a redressal if he is informed about the plethora of civil laws -- a part from the Consumer Protection Act, 1986 -- that have been enacted from time to time for his benefit.
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NIMC summer placement, a positive indicator
The National Institute of Management, Calcutta(NIMC), inaugurated in July 1997, has been set up primarily for dependents of armed forces personnel, with 20% of the 60 seats open to the general public. Children of armed forces personnel often have a tough time in their education years. Tagging along with their parents all over the country, they somehow manage to get a schooling, wherever their parents get posted.
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Thums Up copywriter tastes the blunder
The advertising industry has never been short of gumption. At times this borders on arrogance. Take for instance the latest "get your thunder" ad released by Thums Up, a brand owned by Coca-Cola India. The creative by Chaitra Leo Burnett smacks of bad taste and clearly shows signs of desperation.
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