Proper pricing of products, services can enhance profits
Pricing of products and services is one of the tools which is used by an enterprise for promoting its sales. For a small enterprise, the immediate objective in making pricing decisions is to recover costs with incentives to stay in the business. This is true for a manufacturer, wholesaler as well as a retailer.

Intrepid software players skirt the beaten path to profits
A growing number of players in India's burgeoning software industry are not taking the time-tested path of providing on-site and off-site consultancy services. They are venturing into the tumultuous world of developing software products and packages.

Furnishing exporters create a growing niche in global marts
Indian home furnishing items are doing well in the international market despite depressing export trends in other sectors. Exporters in this line are quite confident that their market will not get adversely affected because they enjoy a distinctive advantage. "The kind of product which can be developed in India cannot be developed anywhere else," points out H Sangal of Indu Arts.