Russian consumers like "homegrown" feel
When the snow melts at last, galoshes are put away and ice cream appears on the streets, advertisers in Russia sense a change of mood that could mean a lot for big brands.

Pepsi loses its cool as Coke turns on the heat
You have got to hand it to Coke. The multinational is showing remarkable agility these days. Take its response to the Pepsi mosquito commercial regarding the launch of its new cans. The Coke riposte shows a mosquito whizzing around and a small sign prominently saying in the background "the lost generation."

Sun, IBM to jointly roll out Java software
Sun Microsystems Inc and International Business Machines Corp (IBM) said that they will roll out their jointly-developed operating system for business users designed around the Java programming language on Wednesday.