Milton launches Puriguard: Milton has entered the Rs 750-crore water purifier segment with the launch of `Milton Puriguard'. The product is targeted at health conscious individuals, executives who travel extensively, school children and housewives. The product range consists of an in-built water purifying cartridge, which ensures that the water passes through a three-stage purifying process. In the first stage, the filter removes the prevailing suspended impurities. The second stage consists of absorbing bad odour, colour and taste, while in the third stage bacteria is killed by using the polyiodide technology. The cartridge lasts for a year and has a unique indicator window, which shows when to change the cartridge. The new range of products are manufactured using the latest polyurethane foam technology, which maintains the temperatures of its stored contents for a long time. Milton Puriguard products are available in a range of soothing colours with an international pearl finish. Produced from foodgrade virgin plastic, these products are non-toxic, odourless and durable. Prices range between Rs 121 and Rs 558. Mock Robbery at Shoppers' Stop: In keeping with its tradition of organising fun filled events, Shoppers' Stop brings its bi-annual event, The Great Store Robbery (GSR), which will give customers a chance to purchase goods from the store at rates that are a steal. Having a theme based on Robinhood: the prince of thieves, the GSR started on August 28 and will be on until September 7 and will give customers price-offs ranging from 15 per cent to 40 per cent. These discounts come in the form of Sapphire, Ruby or Emerald tags, each of which offers a particular discount. In addition, there are prizes in the form of gift vouchers for the greatest thief with maximum jewels.
Narang Industries introduces spirits: Narang Industries has launched two products - Caribay Rum and Continental Whisky in eastern India. The company, which is one of the largest suppliers of rum and whisky to thedefence sector, has invested Rs 12 crore to expand capacities and enhance distribution network for the launch of the brands in the civilian market. The alcohol will be available in 750ml, 375ml and 180ml bottles. Continental is the only whisky which is available in a pint size carry-away PET packaging and is priced at Rs 150 for the 750ml bottle, Rs 75 for 375ml and Rs 40 for 180ml while Caribay Rum is priced at Rs 135, Rs 70 and Rs 35 respectively.
MTV reaches 9.5 million households: MTV India is reaching 9.5 million households, a growth of 2.6 times over the NRS'97 quoted figure of 3.6 million households. The present reach is 60 per cent higher than MTV's June '97 penetration of six million households.
Limousine from Parikh Coach Builders: Parikh Coach builders have received the Automotive Research Institute of India's (affiliated to the ministry of industry) approval for India's first 48" stretched Ambassador 1800ISZ limousine. It has also got the road worthiness certificate fromHindustan Motors Ltd, which is recognised by the transport authorities of all the states in the country.
Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.
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