Wednesday, February 3, 1999
IIMA goes to Colombo once again
Colombo is set to become a regular destination for the Indian Institute of Management (IIM), Ahmedabad, in terms of offering executive programmes. Last year, the institute went to the Sri Lankan capital with two programmes.
Do your research before going in for a market research course
If a manufacturer wants to launch a new product, say a new soap, he would want to know who to target it at -- men or women. Should it be face or bath soap? What fragrance should it have? These and other such questions will need to be asked to help him take important decisions regarding the new product.
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