The Internet advertising mirage
Internet advertising is looking good. A survey conducted by Pricewaterhouse Coopers has revealed that ad revenue globally is likely to touch $2 billion for 1998. That's more than what the entire corporate world in India spends on the mainline media.

Enterprise '99 to give more marketing muscle to SSIs
A wide assortment of products and services will be on display at Enterprise '99, the biennial small industry show, to be held in the Capital's Pragati Maidan from February 12 to 17. As a departure from the 1997 show which focussed on auto components and allied items, this year's show will see nearly 120 small-scale companies cover a wide spectrum of industries.