Friday, February 26, 1999
New Campaigns
The Lakme Lever-promoted range of colour cosmetics Elle 18 has hit upon a novel way to connect with its target audience, teenagers.
Woof! Says the Tortoise
Meet the dog that talks--and that too about mosquito repellents. Inspired by Hollywood's star talking pig, Babe, here's a television commercial where a dog touts the herbal qualities of the Tortoise Mosquito Coils on the small screen.
Zee turns to blockbusters to up viewership
Faced with a shrinking audience share, Zee TV has decided to air blockbusters in March. For this, it has acquired three movies -- Dil Se, Doli Saja Ke Rakhna and Agni Sakshi.
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