Thursday, March 18, 1999
Amusing fancied for Singhania Trophy
Vastly improved Amusing appeals most in the field of six who are contesting for The Kailashpat Singhania Trophy, the star attraction of the 40th Day of Mumbai meeting slated for Thursday at Mahalakshmi.
Diet Coke promotion reaches out to book readers
Diet Coke may never replace coffee as the drink of choice for constant readers. But Coca-Cola Co's campaign to lure consumers with book extracts is proving far more successful than expected.
`Generation next' catches the eye of IT companies
After the spate of computer institutes which wooed the US-bound college students, it is now the turn of the "generation next" to be wooed by almost every big name in the "kid" segment of the global IT teaching business turning its eye on India.
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