Thursday, July 15, 1999
Close-Up tangos with teens for Saturday fun
In an effort to connect with youth -- the Close-Up brand's target audience -- HLL has recently launched a marketing initiative in Mumbai, called "Close-Up: Thank God It's Saturday!''.
Paramount to get mature audience for The Prince
Paramount Films of India Ltd is pitching The Prince of Egypt at a mature audience to broaden the viewership base for animated films in the country.
Nike ads spark suit by Fortune Brands
Fortune Brands, maker of Titleist golf clubs and balls, is accusing sportswear maker Nike of sandbagging in a new ad campaign.
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