Samsonite -- Will a dealer-coop campaign pack them in?
In a bid to boost dealer participation and assist product sales, international luggage major Samsonite recently launched a dealer-cooperative advertising campaign in the local print media.

Usha-Lexus tries to stave off MNC threat with new signage
To stave off the threat from multinational consumer electronic brands, Usha Shriram India has come out with a new corporate identity for its home-grown brand of home appliances: Usha Lexus.

Titan's Digital Fastrack targets youth
Close on the heels of the launch of the Dash range, Titan Industries has unveiled a new range of digital watches called Digital Fastrack. With this launch, Titan has now forayed into the digital watch market segment, which is dominated by two major players namely, Timex and Sitco.


  Marketplace
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