Taking English to the villages
Leading information technology (IT) education provider Edutech Informatics views its programmes as triggers of social change. ``To be socially relevant, it is not always essential to provide free or subsidised service. One can be socially responsible by maintaining quality standards in one's work,'' says N S Rajan.

Reading meanings in colour
The logo of MindTree, the Ashok Soota & Subroto Bagchi promoted Indo-American technology start-up, was not designed by a high-flying digital graphic designer.