Corporate Results of over 2500 companies Monday, October 18, 1999
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Elections 99
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Think Tank
This week we focus on a complete analysis of the
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Marketplace 

 
Saying cheese with Sikkim Alpine Cheese

Sikkim Dairy Products, an Indo-Swiss company, has launched Sikkim Gouda Alpine cheese, a range of fresh and natural cheese, in select markets of Delhi and Calcutta. Priced at Rs 495 a kg in Delhi, the cheese can be used as a ready-to-serve snack, or in sandwiches and other dishes.

It is currently available in select supermarkets, hotels and shops with cooling facilities. The brand is capitalising on the `fresh, cool and pure' features associated with Sikkim and the Swiss connection to reinforce quality.

Trade-in scheme for Mercedes-Benz

T&T Motors, backed by Mercedes-Benz India, would soon be offering trade in of pre-owned Mercedes-Benz cars in the country.

Under the trade-in scheme, T&T Motors would offer company-backed commitments in terms of limited warranties, expert technical evaluation, company recommended and supervised reconditioning.

The car would be offered with six months warranty from the date of sale. The pre-owned cars would beavailable from Rs 12.5 lakh onwards depending on the model and features. These will be supplemented by easy finance options by leading financiers including Countrywide and Citibank. The car price evaluation will be done keeping in view parameters such as the age ofthe car, model, fuel version and mileage.

Entering kid's domain

Children's games are no longer just ordinary tools of amusement. Today these games must afford a combination of both education and entertainment. Navneet Publications, which is in the field of education, has made a foray into `children's games' with a combination of new varieties of games as well as existing games. The first set of releases includes puzzles, chess & checkers, snakes and ladders & learn with Ludo sets. Accompanying these games are party invitation packs and gift boxes.

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