HLL to wield Axe as cult brand for men
Hindustan Lever Ltd (HLL) has quietly launched in India one of Unilever's largest selling male toiletry brands in the world: Axe.

Get tooned to get customer loyalty
Generating customer loyalty ain't funny -- especially if your customers are pre-teens. Which is why, in a bid to woo cartoon lovers in the Asia Pacific region, Cartoon Network has struck upon an innovative plan.

Indica shifts to more dreams per car
It's a television commercial that has all the ingredients of a box-office hit: romance, music and drama. In an effort to heighten the visibility of the Indica.


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