Cadila formulates market thrust for generics
The Ahmedabad-based Cadila Pharmaceuticals is all set to consolidate its position further through novel marketing strategies with the aim of breaching the Rs 500-crore mark by the year 2005.

`Dot.com companies must make sure that they have know-how which is patentable'
As a strategy guru, Peter Lorange's mission is to guide executives to identify business opportunities which are not yet obvious to them. But as president and Nestle professor at the Switzerland-based International Institute for Management Development (IMD), Lorange also wears the hat of an educator.

Burnt-out tech managers increasingly opt for a life
Call it the flameout track. At fast-growing, new economy companies, a new career track is emerging that goes like this: Work like a demon for five or 10 years, stash away enough in options earnings to no need a salary and then take an open-ended sabbatical.


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  Omnicom pools media-buying among US ad agencies
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