Symphony fights back with Sumos and Ninjas
To establish its leadership status across all segments of the Indian cooler market, Symphony Comfort Systems, part of the Bakeri Group, has chalked out an aggressive campaign.

`If you want to have a creative company, there has to be bottom-up idea flow'
Freston, who began his career in advertising, links his success with young viewers to relentless market research, a dedicated staff of young employees who genuinely like their customers' tastes and an understanding that the only thing constant in his business is change.

Electricmela -- B2B portal to kick off Rs 20cr blitz
How can an industry-specific B2B portal be effectively marketed in India? Ask BK Sethi, chief executive officer, electricmela.com, India's first B2B electrical industry vertical portal on his company's marketing strategy.


  Shonkh's Endokit to pitch on cost-benefit
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