Seagram plans a spirited salut(e) for 20th anniversary of Absoult
It was supposed to be an Absolut secret. To mark the vodka's 20th anniversary, Seagram Co., distributor of Absolut, is planning what may be the brand's splashiest advertising campaign to date.

IMT studies role of advertising in building a brand
The Ghaziabad-based Institute of Management Technology (IMT) in a recent study on marketing has cautioned corporates not to expect too much from ad agencies.

Lintas launches Advent for event management
In a bid to cater to the evolving needs of its clients, advertising major Lintas India Limited has launched an event management division called `Advent'.


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