Honda shifts to fifth gear with Rs 850-crore game plan
Honda Siel Cars India Ltd (Honda) is firming up marketing plans to attain a turnover of Rs 850 crore in fiscal 2000-01 up from Rs 700 crore in 1999-00.

Microsoft ad campaign seen helping image until case resolved
Microsoft Corp. has launched newspaper and television advertising in response to the government's recommendation to break up the software giant on anti-trust grounds.

New Duracell Ultra recharged
In a move that could mark the segmentation of the nascent alkaline batteries market, Duracell India, part of the US shaving products major Gillette Company, on Tuesday announced the launch of New Duracell Ultra alkaline battery for high-tech devices such as digital cameras, flash cameras, cellular phones.


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