Usha International targets the youth with image make-over
In an effort to shed its old fashioned image and pitch for a more youthful look, consumer durable marketing ompany Usha International Ltd, is going in for a concerted image upgradation exercise. The company has armarked Rs 20 crore for this.

SmithKline brushes up with Aquafresh interdentals
In a bid to retain the lead in the competitive premium segment of the Rs 280-crore toothbrush market, SmithKline Beecham Consumer Healthcare (SBCH) has unleashed an aggressive thrust for its premium toothbrush brand Aquafresh Flex.

Adding closed-captions isn't expensive, but some advertisers don't offer them
Most advertisers would jump at the chance to catch the eye of more than 24 million people for a mere $300. But a surprising number don't bother to try.


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