New switch selection process saves Rs 62 crore Mahanagar Telephone Nigam Limited (MTNL) has saved Rs 62 crore, by changing its selection process of tenders for PSTN switches. Maharaja Appliances to enter the white goods segment Maharaja Appliances Ltd, in a move to expand its operations beyond small appliances, is all set to enter the white goods segment, with products like single tub washers, cooking ranges, water heaters and water purifiers. Samsung customises Metallica CTV range for Indian consumers As part of its strategy to strengthen its positioning in the CTV market by introducing more India-specific products, Samsung India is launching its Metallica range of CTVs specially designed with the Indian consumer in mind. Cadbury targets kids with Milk Treat `India needs to be seen as a home of entrepreneurs' Star -- Rs 15 cr to promote the Crorepati Brown & Williamson campaign targets younger adult smokers Marketplace
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