Dabur Honey now in a trendy squeeze pack
In a more concerted effort to position one of its top ten brands -- Dabur Honey -- on the fun plank and draw the user group -- kids -- directly, Dabur India has launched the product in a trendy squeezy pack priced at Rs 78 for a 400-gm pack.

Zee group initiates Rs 10cr revamp for TV World, plans regional editions
Come August, Zee group's television magazine TV World will hit the stands in a new avatar. To appear in a guide format (A4 size), the bilingual -- English and Hindi -- monthly plans to go in for other regional languages in the course of the year.

Madison AOR for Kinetic Engg, Kinetic Motor
Two-wheeler majors -- Kinetic Engineering Ltd and Kinetic Motor Company Ltd, both part of the Rs 1,000-crore Kinetic Group -- have together appointed Madison Media, the media buying unit of Madison Communications as their Agency On Record.


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