`Dotcom ads are repetitive– almost like popcorn'
It's that time of the year when the Advertising Agencies Association of India presents its prestigious `AAAI Premnarayen Award' instituted in 1988 by the AAAI as the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry.

Kmart, MTV challenge teens to hit the road with Route 66
Can Kmart make Route 66 a destination for teenagers? With a new advertising campaign, including a promotion on MTV's popular "Road Rules" series, the nation's No.2 discounter is trying to drive teenagers to its Route 66 line of jeans, cargo pants, T-shirts and other apparel.

Large format printers -- HP targets Rs 3 crore growth
Buoyed by the growing demand for large prints (read signages), Hewlett Packard India (HP) has chalked out a fresh marketing strategy to grow the graphics large-format printer business.


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