How's this for a big idea? Padamsee.on.the.Net
Apart from being revered as the `guru of advertising', Alyque Padamsee is also known for his indefatigable energy: ``If you love something you'll find the time and the energy to do it.

Emami earmarks Rs 15 crore ad-spend for southern states
Calcutta-based Emami Limited is planning to expand its presence in the South. It has doubled the strength of its sales team in the South and is in the process of appointing 200 additional distributors in the region, taking its direct retail reach to 75,000 outlets in the four states.

Bristol Myers will market cream to remove unwanted facial hair
Even the name screams vanity. Vaniqa, Bristol-Myers Squibb Co.'s first-of-its kind prescription cream that removes women's unwanted facial hair, is the latest in a series of "lifestyle" drugs that pharmaceutical makers hope will drive sales.


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