Action stations -- HBO to start advertising services next month
HBO, launched as a premier pay movie channel, will start its advertising service in the country in Sept. "Our initial focus was to make the channel available. After reaching a critical mass, we will be airing commercials on the channel from next month," said Dave Dickman, senior vice president.

Emerging technology buff seeking funds?
Private equity major Banc of America Equity Partners (Asia) is drawing up plans for a renewed and intensified focus towards investing in emerging technology areas. BancAm has set aside close to 50% of its $250 million fund for investments specific to India.

Apnaloan.com networks for alliances
Apnaloan.com, the specialised site on loan information promoted by finance and marketing professionals with investments from Rediff.com, Edelweiss Capital and Jumpstartup earlier this year, has just gone live with a slew of online alliances.

Santa, have I received m@il?
It's just perfect for Net potatoes. PPP Infotech Ltd, an Internet product company, has introduced a product for home users in the Europe and US which reads aloud your mail.

Website afloat on Durga blessings
If you thought dotcoms launched on a wing and a prayer, you are wrong: some actually set sail on an oar and an invocation. I discovered this quite by chance. I had been asked to cover an innocuous ship-launch ceremony and was therefore, slouching along the banks of the Hoogly in search of my port of call.

ModiCorp in strategic marketing pact with Cisco Systems
ModiCorp on Friday entered into a strategic alliance with $12 billion-Cisco Systems to initiate joint business development and marketing activities.


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