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Tasty Bite targets Rs 100 crore turnover by 2003
PRESS TRUST OF INDIA
Mumbai, Aug 31: The Pune-based Tasty Bite Eatables Ltd (TBEL), manufacturer of ready to serve Indian dishes, has targeted a Rs 100 crore turnover by March 2003. "We are planning to expand our network by setting up 400 centres in 32 cities from the existing five," TBEL president Ravi Nigam told reporters here on Thursday.The company, which runs the famous "Tasty Bite" brand, also plans to introduce regional and international cuisine in India, he added.TBEL has divided its market into domestic segment with focus on working women and institutional segment comprising fast food restaurants, hotel chains, airline flight kitchens and Indian Army and Navy, Nigam said. "We are in talks with Amsterdam-based flight kitchens catering to KLM and Swissair to provide Indian food on-board," TBEL director Kartik Kilachand said. TBEL is presently available in six countries with United States being the largest market, Kilachand said adding by 2003 it would be available in seven more European countries. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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