Sweekar's changing tastes to woo `home managers'
Sweekar, the packaged refined sunflower oil brand from Marico Industries, is understood to be in a phase of transformation which involves an aggressive thrust of the four P's of marketing.

Ericsson targets youth with Gen-X mobiles
Ericsson Communications Ltd announced plans to aggressively target the emerging youth segment with the launch of two new generation mobile phones and also the world's first MP3 player-compatible phone accessory here on Thursday.

M'm! M'm! Campbell ads can do better
Campbell Soup Co has been trying to put a new spin on soup and make it more appealing. It has introduced a tomato noodle soup and put pull-top lids on some cans of ready-to-serve varieties (no water needed).


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