Game-show booty -- HLL betsad bucks on Koteeswaran
Call it cost-effective media buying strategy. The country's largest advertiser HLL -- which is conspicuous by its absence on the popular game show Kaun Banega Crorepati -- has chosen to beam its TVCs for its popular brands on "Koteeswaran", Sun TV's much-hyped regional quiz show.

MRTPC -- Crucial Pepsodent hearing on December 8
A crucial hearing on the HLL ad claim that its New Pepsodent toothpaste brand delivers "102% superiority" over ordinary toothpaste, will come up before the MRTPC on Dec 8.

Arcus to invest Rs 100 cr
Arcus Ltd, promoted by Turner Morrison group with an initial investment of Rs 12 crore, announced on Wednesday its plan to set up 10 retail super stores for home and building products across the metros and mini-metros with an investment of Rs 100 crore in the next three years.


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