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Marketplace
Century Plyboards appoints Euro RSCG
Century Plyboards (I) Ltd., the Calcutta-based plywood company, has signed on Euro RSCG as its advertising agency for promotional activities-from direct interfacing with end-consumers to interactive and other media. After nearly a year of low-profile brand consolidation, Century Plyboards now plans a big splash, both in terms of advertising and brand promotions. The objective is to expand brand essence, target new consumer segments (middle level as well as high-end consumers) and push for greater geographical access.New range of frost-free fridges from Kelvinator
Kelvinator, part of the AB Electrolux Group, has introduced its new range of frost-free refrigerators with the new 3-D balance flow cooling system. Kelvinator has introduced three models in this segment-300 ltrs, 340 ltrs and 370 ltrs priced at Rs 26,490, Rs 27,990/, Rs 32,490 (north region MRP), respectively. The frost-free models offer all advance features such as the refrigerator lock, the twist and serve ice trays, the adjustable wire shelves, an in-built wine rack and a slide out chiller tray, which can be used to chill food quickly or temporarily store frozen food. The frost-frees also have deodorisers that prevent bad odour inside the refrigerator. Copyright © 2000 Indian Express Newspapers (Bombay) Ltd.
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