In fact, experts say that every second person in the warm and humid subcontinent suffers from dandruff. Cures for the problem range from natural ingredients like shikakai, amla and coconut oil to medicated shampoos and special talcum soaps specially formulated to fight dandruff. Trichologists, however, say regular use of anti-dandruff shampoo is the best way to improve hair and scalp hygiene.

Recently, A C Nielsen conducted a survey, interviewing 180 practising dermatologists across eight cities in India, to elicit expert opinion on the use and benefit of hair and skin care preparations. 88 per cent of the dermatologists interviewed said shampoos were the best for hair hygiene, scoring far higher than natural ingredients like shikakai and amla and other cosmetics like soaps. Shampoo also won over regular use of hair oil (19 per cent) and washing regularly with soap (14 per cent).

To keep hair free from dandruff, 75 per cent of the dermatologists surveyed prescribed washing regularly with specially formulated anti-dandruff, 21 per cent prescribed washing regularly with ordinary shampoo. But on the most effective way of removing dandruff, 82 per cent expressed themselves to be in favour of applying anti-dandruff shampoo regularly.

Another common problem inhabitants of the subcontinent face is dry skin and its related ailments such as intertrigo, tinea cruris and miliaria. The study found that 52 per cent of the dermatologists advised regular use of talcum powder as a cure, 22 per cent suggested application of moisturisers, 14 per cent regular use of fungal powder and body oil, 13 per cent proper cleaning of the body areas and 14 per cent keeping the body areas dry.

Among the respondents, 42 per cent favoured regular application of only talcum powder as the most effective way to prevent skin ailments, 11 per cent prescribed the use of only moisturisers and a meagre 2 per cent advised the use of only body oil.

To prevent dry skin, 86 per cent of the dermatologists interviewed advised regular use of moisturising lotions and creams. So now, will you dare to wear black?