New Delhi, Jan 31: Falling sales, poor positioning and increasing competition has forced Mohan Meakin to try and correct its marketing grammar.The company has decided to outsource its marketing function by signing an agreement with Millennium Alcobev's managing director Ravi Jain, who will chalk out a completely new marketing strategy for Mohan Meakin.
Mr Jain announced the setting up a new joint venture company - Millennium Breweries and Allied Products Ltd (MBAP) in partnership with Suraj Gupta, a Delhi-based industrialist in New Delhi on Wednesday. This company's core competency will be the marketing of alcoholic beverages.
Copyright © 2001 Indian Express Newspapers (Bombay) Ltd.
