Voltas -- Seeking windows of opportunity in summer 2001
Tata group company Voltas Ltd, is relaunching Voltas airconditioners under the `Verdant' brand, a premium model targeted at the retail segment, this summer.

Tasty Bite's sales, ad initiatives to go national
Tasty Bite Eatables Ltd, the largest selling Indian RTS food brand in the US, plans to go national by the end of 2001 and launch a brand-building exercise, simultaneously.

Bisleri to expand retail reach, to set up seven new bottling plants
With Kinley mineral water launched by Coca-Cola set to make inroads into the branded water market with its aggressive marketing strategies, Mr Ramesh Chauhan is getting his act together once again to take on a well-known adversary which has become a threat for his Bisleri brand.


  Shiseido targets premium end with new range
  Indian consumer high on brands, low on loyalty
  Marketplace