More from Pepsi but no more role-models
PepsiCo is going ahead full steam to get closer to its target audience youth. To this end, it is launching a burst of advertising for its flagship carbonated soft drink brand Pepsi for the summer of 2001.

Basic operators fight the limited mobility in handset prices
In a bid to make `limited mobility' handsets the poor man's mobile, the FSPs are lobbying collectively with the manufacturers of CDMA handsets in order to bring the price down to more affordable levels.

Kelvinator earmarks Rs 25-cr adspend
Electrolux Kelvinator Ltd, which markets refrigerators including the leading Australian brand Kelvinator, will launch its range of `super tropical models' in India soon.

Linux in the classroom -- Aptech, Red Hat in talks
Aptech Ltd is planning to enter into a business relationship in education with one of the major Linux vendors in the country.

MDIndia Healthcare shops for foreign investors
Pune-based MDIndia Healthcare Services, a company focussed on Web-based medical services is in talks with at least two strategic investors who are firming up their plans for India according to Mr Brij Sharma, CEO, MDIndia Healthcare Services.

Holiday Inn's TV `Slacker' is finally leaving the nest
Mark, the inveterate slacker who sponges off his parents, is finally moving out. In a series of four new 30-second television spots, Holiday Inn, a unit of London-based Bass, is kicking the character it launched two years ago out of the house.


  More jhatkas for Mirinda
  Vietnam launches integrated offensive on global IT market
  Indya.com kicks off initiatives to promote chat services
  Marketplace
  Hardware manufacturers lobby for succour in finance bill
  Geometric Software Solutions eyes European, Asia-Pacific markets
  Global focus drives communication in the present age, says Alain Roger
  Spreading out -- Legato Systems plans distribution channel in India
  EuropeStar, Eutelsat keen to offer DTH platform
  Landmark in marketing pact with BioLink Technologies
  Satyam Computer sets up IT outsourcing unit
  Satellite companies lobby for India pie
  IBM to make Orissa MLAs computer savvy
  Infosys to set up leadership institute in Mysore
  C-DAC launches integrated telemedicine solution
  Ericsson to set up mobile Internet application centres
  C-DAC ties up with Indbazaar for offering Web LILA
  Direct marketing tool from Media2india
  Siemens Info launches IT training programme
  Apple banks on OS X to restore reputation for innovative software
  e-Briefing
  News byte