More from Pepsi but no more role-models
PepsiCo is going ahead full steam to get closer to its target audience youth. To this end, it is launching a burst of advertising for its flagship carbonated soft drink brand Pepsi for the summer of 2001.

Kelvinator earmarks Rs 25-cr adspend
Electrolux Kelvinator Ltd, which markets refrigerators including the leading Australian brand Kelvinator, will launch its range of `super tropical models' in India soon.

Holiday Inn's TV `Slacker' is finally leaving the nest
Mark, the inveterate slacker who sponges off his parents, is finally moving out. In a series of four new 30-second television spots, Holiday Inn, a unit of London-based Bass, is kicking the character it launched two years ago out of the house.


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