Global first -- Lacoste to reward frequent Indian buyers
Lacoste India is collaring a new loyalty programme, to be called Lacoste Plus, to reward its repeat buyers. The loyalty initiative is the first in any Lacoste market and will be gradually rolled out in other markets.

Parle, Everest manhunt for Digen Verma ends
Kaun Banega Digen Verma? To answer this million dollar question, Parle Agro and Everest Communications have finally chosen a Mumbai-based collegian to don the role of Digen Verma in `reel' life.

The Laughing Cow -- Bullish on the India cheese market
It's time to say `cheese' to the The Laughing Cow, the flagship brand of the Bel Group, the largest producer of processed cheese in Europe.


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