With Ramsays deciding to try their luck on the small screen, the genre was as good as forgotten, till Ramgopal Varma decided to give it a try with ‘Bhoot’ [almost a decade after he attempted ‘Raat’]. Yet, the genre never took off, like comedy films after David Dhawan's ‘Aankhen’ and Rajkumar Hirani's ‘Munnabhai Mbbs’ did.

Last year, RGV's ‘Phoonk’ and Vikram Bhatt's 1920 were well-received, while the response to the new release, ‘Raaz - The Mystery Continues’, is equally strong. In fact, the distributors were so convinced of its prospects that they decided to give it a wide release [almost 900 screens in India], which speaks for itself.

Ample reasons why ‘Raaz - The Mystery Continues’ had a great start…

The Bhatts are synonymous with qualitative films. Their small, low-cost films have big stories to tell. That's Reason No. 1 for the film to open well.

The music in their films has always worked to their advantage. Right from ‘Aashiqui’ to ‘Dil Hai Ke Maanta Nahin’, from ‘Raaz’, ‘Murder’ and ‘Gangster’ to ‘Awarapan’, ‘Jannat’ and ‘Raaz - The Mystery Continues’, the movies have been embellished with a lilting score.

The genre. Horror films have a good market and the youth especially throngs the cineplexes if the film has the right amount of thrills and chills.

Emraan Hashmi. He has developed a sizable fan-following amongst the young brigade. Of late, the fans have only multiplied, courtesy films like ‘Awarapan’, ‘Jannat’ and now ‘Raaz - The Mystery Continues’.

Also, the release timing was perfect. A 4-day weekend is every film-maker's dream and if it happens, it's a bonus. Of course, the merits count too, else even a 5-day weekend wouldn't help. In this case, the 4-day figures are impressive and ‘Raaz - The Mystery Continues’ is already on the right track -- the track that leads to success.