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The campaign is a joint venture by the Mumbai Police and Eureka Forbes.
“The campaign will be spearheaded and implemented by a 12-member squad led by an assistant commissioner,” said Dayal.
Actor Ajay Devgn, who is featured prominently in the campaign’s pamphlets, said, “Mumbai is one of the safest cities in India and that is a result of the efforts taken by the Mumbai Police. However, to make it the safest city in the world, the citizens need to join hands and become aware of the threats. They should help police effectively to ensure our safety. This campaign will not only make them aware of what they are expected to do, but remind them of the same also,” he said.
The Jagrut Mumbaikar campaign was started in March 2008 and 80 residential societies, 68 colleges and 113 schools have been part of it.
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