To make its students more fit for the jobs in the market, the college has this year dedicated an entire gallery to the exhibition of videos, product designing and packaging, entirely done by the students using the latest technology in computer animation.

While the traditional sculptures and myriad paintings are still big at the institute, the final year students of Applied Arts spent an entire year making videos and advertisements on subjects ranging from shoe polish to saving the monuments of India.

Every idea is complete in all aspect, starting from 25-second video advertisement, posters that can be advertised in magazines and a finished product with a new logo and design. Again, it is the students who have done the photography and the paintings.

“We want to prove that our students are qualified to work from Day One of their job in any company associated with applied arts,” says Prof S N Lahiri, head, Department of Applied Arts. According to him, each student has been prepared in such a way that they can “visualise, design, animate and illustrate any product through print or electronic media”. During the academic sessions, he says, many professionals from the field of advertising and animation had come to give lessons.

The gallery has been divided into four portions, each one dedicated to social messages such as fight against dowry and following traffic rules.

Vibha Bhalla, a student who has designed the colourful Band-aids, says with so much competition in the field, it is a big opportunity to be able to portray their products for everyone. “Hopefully, getting a job will not be a problem,” she says.