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Beauty with a difference

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PriyankaPereira

Posted: Mar 12, 2008 at 0050 hrs IST

We've all heard of caviar creams and gold massages, but the beauty industry seems to be popping out with increasingly peculiar products than ever before. Every day we come across a variety of products being launched which are unusual but make you wonder how you’ve lived without them.

The latest addition is Lakme’s Pure Defense Anti Pollution System. Even as the Tata Nano gets to add to our carbon exposure, Lakme comes with a quick-fix that promises it won’t let the dust and antioxidants or the street stick to your cheeks. There is a variety to choose from—detoxifying facial wash, protective day lotion, restorative night cream and detoxifying serum. This line of products is launched keeping the pollution levels of the major cities in mind. Since pollution cannot be washed off, your skin needs a system that will constantly fight, defend and restore it from the daily damage it faces. The range starts from Rs 250 and is especially great for those who do not have time for regular and elaborate facials.

One of our favourite is beauty mogul Shahnaz Hussain’s Pearl and Diamond Facial. Based on the Ayurvedic system, these facials have been using gems and metals for centuries. “Pearl facials provide a solution to sun damaged skins and removal of tan. And the diamond facial is a powerful age-reducing treatment,” says Hussain. Shahnaz Hussain’s Diamond Facial is priced prettily at Rs 1,900 while the pearl facial is for Rs 1,100.

Hussain adds: “Greater awareness, increasing purchasing power, television advertising, awareness of global trends and the growth of jobs has made India one of the largest markets for beauty products.”

Ageing is still considered a woman’s worst enemy, if beauty books are to be believed. Not that a little crows-feet hurt anybody, but if you want to stop the clock try Avon’s revolutionary Youth Extending Cream under its Anew Retroactive+ which can be used by both men and women of all ages. This range comprises of two products - a new Retroactive+ Youth Extending Day Cream with Sunscreen and Night Youth Extending Ceam. Priced at Rs 399, it’s rather fine for fine lines.

Most women feel nails don’t need care but one look at Sally Hensen’s Diamond Strength instant nail hardener prevents nails from chipping and cracking. It contains real diamond particles, which instantly bond to nails with a shatterproof protective coating. It also has Age Correct Growth Treatment, which is specially formulated to help ageing nails grow healthier and longer. Formulated with vitamins, hydrolyzed proteins, rose oil and soy oil, instantly mends splits. And for fungal problems, simply apply the anti-fungal nail polish, which absorbs quickly and helps prevent repeated infection with regular use.

Now we’ve seen everything.

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