www.expressindia.com - Weather | Horoscope | Stocks | RSS
expressindia web city
HomeBlogsCricketAstrology TendersClassifieds Reader Comments Hotels
Sign In / Register | Archive
Expressindia » Story

Bollywood tests Latin American waters with ‘Guzaarish’

Font Size

Agencies

Posted: Jan 27, 2012 at 1622 hrs IST

Washington Hrithik Roshan and Aishwarya Rai starrer ‘Guzaarish’ is set for a Peru release in February this year, as Bollywood looks towards newer markets.

‘Guzaarish’ deals with the serious subject of euthanasia and received critical appreciation for the story and performance by Hrithik Roshan.

The fact that the film has already won recognition in markets outside of India, including in France, gives UTV Motion Pictures reason to be hopeful about its reception in Latin America.

“Latin America as a new market is a focus for us. The Indian population is limited in Peru, which makes it even more significant an achievement to have managed a release for the film there. We’re looking forward to the Guzaarish release in Peru,” Fox News quoted Amrita Pandey, Senior Vice President of International Distribution and Syndication at UTV Motion Pictures as saying.

Apart from ‘Guzaarish’, trailers of the upcoming Bollywood flick ‘Ek Main Aur Ekk Tu’ have been translated to Spanish and will also be coming soon to theatres in Peru.

‘Ek Main Aur Ekk Tu’ - meaning, ‘You and I’ in English - is a romantic comedy starring Imran Khan and Kareena Kapoor. Its plot has been compared by some to the American film, ‘What Happens in Vegas’ and the Mexican film, ‘Recien Cazado’.

Although it is difficult to predict the success of such ventures, it seems that traditional Bollywood films, known for their dramatic and romantic themes which can often times come across as a little cheesy would do quite well with Spanish-speaking audiences; after all, this also describes an already well-loved Latin American phenomenon - the telenovela.

Bollywood films have enjoyed a global following in the diasporic South Asian community for generations, but it’s only been in the past decade that these films have benefited from considerable attention by Anglo-American and other non-Hindi speaking audiences, as evidenced by the success of such recent films as ‘My Name is Khan’ and ‘3 Idiots’.

Discuss this story on expressindia forums
Post Comments
Name* Email ID*
Subject* Country*
Message*
Characters remaining
 
TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).
I agree to the terms of use.

Latest News

Business

Showbiz

Sports

Ethics chief quits but London Olympics to continue with Dow

BJP revives Ram Temple issue ahead of UP polls

Khurshid finds Anna 'no real gem' to offer Bharat Ratna

Muslims demand NY police chief's head over inflammatory film

Jaya expels 1 more Sasikala's kin from AIADMK

Twitter 'to selectively censor tweets'

Manipur polls tomorrow, start of crucial elections in 5 states

More
© 2011 The Indian Express Limited. All rights reserved
Advertise With Us | Privacy Policy | Feedback | Express Group | Site Map