Health officials will decide on whether to ban the happy hours - designated times for discount drinks - once an independent policy review is published in coming weeks, a health department spokesman said yesterday on customary condition of anonymity.

The proposal was one of several aimed at stemming a trend in binge drinking in recent years, particularly among teenagers and young adults. The government also plans to spend USD 15 million on a new public awareness campaign, and wants to improve enforcement of laws against underage drinking.

A health advocacy group said some of those young people were now showing signs of liver-related damage usually seen in older people.

Given that it can take 15 to 20 years for liver disease to develop, the British Liver Trust warned that the figures suggested the problem would only get worse.

"We're seeing a steep increase of deaths in people in their 20s and 30s," Trust spokeswoman Imogen Shillito said.

"This indicates a big problem for many years to come." National statistics show a steady rise in the number of alcohol-related deaths that typically fell heavy drinkers in their 40s and 50s who have abused alcohol for decades. From 1991 to 2006, the number of such deaths more than doubled to 8,758.