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Using a fun element, the site www.playforcry.org, tackles the serious and urgent issue of violation of child rights through a series of three extremely popular games -- Crossword, Sudoku and Hangman. At various points in the game, different messages about child rights and a variety of children’s issues will be featured. These messages involve the audience and induce them to forward it to friends.
Each game will run for two weeks, making the entire period a total of six weeks in all. The main page will have three geographical options to choose from -- the US, UK and India/ Rest of the World.
Apart from facts that inform and motivate, the www.playforcry.org site offers an opportunity to do something for a better today and tomorrow for our children. It is a novel mode to garner support that will enable CRY to continue to work so that children can have a childhood they are entitled to. Playing each game gives points – for donations and invitations to friends.
Says Sangeeta Kapila, General Manager, Communications, “The denial of rights to marginalised children is appalling and we at CRY believe that every member of our society should take responsibility to change their lives. We also believe that this serious issue must be demystified and relevant to all and this is one way of doing so. CRY, therefore constantly explores innovative ways to spread the message of child rights”.
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