Coca Cola to invest USD 250 mn in India

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Posted online: Friday , July 04, 2008 at 01:55:45

Kolkata, July 4: Revealing its plan to invest USD 250 million over the next three years in the country, beverage giant Coca Cola on Friday said India figured strategically in its global gameplan.

President and CEO of Coca Cola India Atul Singh said, "We are committed to investments in India. The company will invest USD 250 million in the country over the next three years."

He said that the BRIC nations (Brazil, Russia, India and China) are strategic countries on which the company is focusing.

The company would focus on the sparkling drink, juice and its drinks, water and Georgia tea and coffee segments.

He said that although Coca Cola has 400 brands under its fold globally, the company would introduce newer brands in India at an opportune time.

In the sparkling drink category in India, Coca-Cola is the market leader with a market share of over 60 per cent.

Singh said that the investments would go towards brand promotion and purchase of equipment.

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Comments - 1

Baan Coke by Sanjay on 04 Jul 2008

They should Baan Coke Cola in this country for feeding the country posion. They don't taxes local do is the philosphy of criminal organization which ran away all local competitors..

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