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The advertisement, featuring mobile ringtone 'condom a cappella', is produced by the BBC World Service Trust and funded by the Bill and Melinda Gates Foundation.
The National AIDS is also using the ad, with tagline "Jo Samjha Wohi Sikander" (the one who understands is a winner), to promote condom.
Speaking about the unique initiative, Creative Director of the BBC World Service Trust, Radharani Mitra said, "Ringtones have become such personal statements that a specially created condom ringtone seemed just the right vehicle to define its user as a sensible person."
The original ringtone can be downloaded in India by SMSing "CONDOM" to 5676787 or from www.condomcondom.org.
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