The company said it will start producing the Avanti from 2013, with initial production of 300 units, which may increase later.

Speaking on the launch, DC Design Founder and Promoter Dilip Chhabria said: "We intend to produce 300 units of the Avanti in 2013-2014 and if all goes well, we could ramp up production to go into four figures per annum."

The car was unveiled by actor and star Amitabh Bachchan.

This is the first time Dilip Chhabria is producing his designs instead of one-offs. The car will be produced at the DC Design facility at Talegaon, near Pune.

"We are extremely ecstatic to present the DC Avanti today... also as a calling card for our own capabilities, which have now progressed from mere styling in the early days to full prototyping and bespoke one-off manufacturing," Chhabria added.

The company said it will be using proprietary parts from various car-makers, especially in the areas of the drive train and suspension of the car, which would be powered by a Ford EcoBoost 2.0-litre four-cylinder, dohc, 16-valve engine.

The cars will be available at the firm's self-owned and managed sales and service network in five major metros in the country (Delhi, Mumbai, Pune, Chennai and Hyderabad). An additional four outlets would also be opened in the course of 2012, the company said.

Bookings for the Avanti will start after the Auto Expo and the deliveries will be from the last quarter of calendar 2013, it added.