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DLF freezes projects, fires staff; seeks lower rates

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Agencies

Posted: Nov 18, 2008 at 1552 hrs IST

New Delhi, November 18: The liquidity squeeze-induced slump in demand has forced real estate leader DLF to fire some employees, put a number of hotel and housing projects on hold and yearn for 7 per cent home loan rates.

"We must have laid off some employees somewhere," DLF Chairman K P Singh told reporters on the sidelines of India Economic Summit, but did not give the number of jobs that were cut.

The company has also deferred some of its projects due to poor demand. "In hotels, residential and commercial everywhere... deferred because of lower demand and liquidity crisis," he said, again without sharing the specifics.

Singh also said high interest rates have taken a toll on demand. "There are no takers for housing sector... Ideally, the interest rate should be around 7 per cent."

Asked if the current prices of the realty projects are inflationary, Singh denied and said: "It cannot be inflationary as it has to be competitive. It also depends on supply and demand."

Because of demand going down, many projects have been closed down by many developers across the country, he added.

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Actual reason... by Bhaskar on 19 Nov 2008

The way DLF has projected the real estate boom , it was bound to happen when there is slow down

Slow Down and no job cut by Chandra on 19 Nov 2008

Intervene by PM and FM in falling marketis distrous for common man as Obama project if walstreet shin definely there is blood on street..if u speed yr car and speed and speed what will happen ? it should slow at turning stop in market meet necesity..then it ok. Slow down shuld happen in big way so common man can afford to buy their necessaity.And company should not be allowed to cut jobs rather reduce salrythen it is ok for Common man. Every should be given a chance to work like in PSu tennure of work should be reduce to minimum to 10 years. and govt tennure should be of 3 yers perfom or quit.

Kick the builders off by Rizwan on 19 Nov 2008

I would suggest everybody not to buy houses anymore. whoever is planning to buy houses please don't do so, let the filthy rich builders to come on their knees. These are the same people whoever looting you and now let them realize their mistakes. This is just a begining of global meltdown, so it's better to keep your money in savings for future, don't invest anywhere.

DLF freezes projects, fires staff; seeks lower rates by nkore on 18 Nov 2008

Instead of doing so complicated things, DLF can reduce there selling cost, already steel prices are at bottom. Bank rate is not serious concern for buyers, but the Over Rates ( With High Unjustified Margins ).

unaffordable housing prices by khanna on 18 Nov 2008

we all know this was artificial fake boom in the housing market , how can house prices increase in 3-4 folds witin span of 3-4 years i remember in 2005 the prices was 2900 and now its 6500 per square foot how can someone purchase house and pay home loan all their life, these builders only wants to make as much as they can without considering peoples need, money matters

CURSED LOT by Shailesh Gupta on 18 Nov 2008

The builders community is the dirtiest community and all these builders should go bankrupt...these bastards

Greedy real estate mafia by telles on 18 Nov 2008

The greedy real estate mafia created fake booming ,

tax breaks by paul on 18 Nov 2008

I think tax breaks should be given for a single house and if you want to have the second house and get tax break, you have to sell the first one. Taking housing loans just for tax breaks and speculation should be discouraged.

DLF Layoff issue by manish on 18 Nov 2008

I would like to adv Mr. K.P. Singh(world's 9th richest man) that please show some richness in your thinking as well.You are making good buildings no doudt but never think about a common man's need. Your slogan is "Building India" but it is completely misleading as till now u r not able to provide houses to middle-class people.You have make huge profits out of your buildings,and became billionaire in no time.Have you ever thought that what a common man will do as you are not making small and cheap homes,,how can you say that you are building india as your houses are not in accessible to a common man.Now you are feeling heat as demand in decreasing day by day,it must be.Instead of laying off your employee use a simple ligic,create cheap and suitable homes so that demand keep ringing and you will get good profit instead of huge..And laying off employees is not a good idea at all,it will be a short term gain but in long term it will deminish your companies image..think about it sir

Black mail by vicky on 18 Nov 2008

Oh come on this is totaly a black mail . You asking for the interest rates now in this time of crises. There should be some more regulations about this industry

DLF by Aravind on 18 Nov 2008

Successive State and Central governments have failed to regulate this industry. Even the mortgage market in the US suffered because of unrealistic prices! When would our greedy builders and politicians learn! There is too much black money in the market - common man cannot afford a house. Moreover, there are no budget flats; everyone target the rich! If supply and demand is taken as a basis to increase the price, the price should be down now! Moreover, it is clear that manpower also very much a commodity for some business houses! It is high time that companies also take social responsibility. Otherwise, we are going to have a very violent society very soon

You greedy people by Prem on 18 Nov 2008

Guys here are just critizising DLF, it is people like these who bought at 300% premium when DLF sold housing......so why now ask (or) comment on this ...it is bad time and DLF knows how to come out of it as well......

DLF freezes projects, fires staff; seeks lower rates by Dr. Joueeta Bhattacharjee on 18 Nov 2008

The greedy real estate businessmen wilfully escalated rent of the properties which made them inaccessible for service class to buy properties, who are the main consumer in this sector. Instead of seeking reduction of interest rate and laying of workers they should reduce prices of the property which will be affordable to people. This way they will be able to revive their business.

DLF firing employees by Shivkumar on 18 Nov 2008

The truth is that there is a great demand for economical housing to meet the needs of the masses, but the the builders are so greedy that they only want to loot the average citizen. Demand is very much there, builders should make the supply suitable to the demand. They should construct what sells and not try to sell what they have created.

Fooling the people by Nanda on 18 Nov 2008

They were selling their flats for a fancy price decided by them and were trying to build up their empire by making 300% to 400% profit the real estate boom were all created by these fellows fooling the pubic by creating an artificial demand now they are well off .

Unregulated Housing Sector by Beghar on 18 Nov 2008

Q - Which is the most expensive asset that a common urban person buy? A. - A house. Yet, in India this industry is controlled by a cartel and there is no regulator. There is a regulator in telecom, banking, insurance, stock markets. But none for the housing sector. Worse, the laws are entirely skewed in favour of the builders. Try and figure out how they calculate the area for which they charge you and if you can get the precise measurement, you are a contender for the Nobel prize in mathematics, physics and economics all-in-one. If you delay paying them, you had it but if they delay in giving you possession of your property you can fret and fume or just collect your money back with minimal interest (if the prices are rising). Politicians pressurise cement and steel producers to reduce their prices but never question the profits of the builder. It is the single biggest proliferator of black money but no FM from any party has taken any specific measures to regulate this industry.

DLF by SA Hasan on 18 Nov 2008

The houses have been sold at exaggarated amounts and lot of profits have been earned by these builders. It is the time now when these rela state dealers have to think to lower the price to the extent to actuals with a marginal profits then only they can sustain otherwise they will extinct. Can lay off solve the problem? No, not all, is the answer. Rather sold houses and commercial places on actual rates and still earn profits.

retrenching the employees by Ajjampur Ramadas on 18 Nov 2008

Dear DLF, retrenching your staff should have been the last thing to do on your part. Do not forget the fact that because of them and their efforts, today you and your daughter have become billaionaires. You stab them and take away their livelihood just because you are losing some money. This is totally unfair on your part, Sir. Ajjampur Ramadas

Realty prices by venkat on 18 Nov 2008

Bahut Achhe, when you are selling units with 500% profit margin it is competition, now when there is no competition and only sellers, you cannot decrease the prices of housing units? Whom are you fooling Mr. Builder/Developer. Govt. fully supported you because you contribute to their election kitty? Right?

Firing of staff by Ashwani on 18 Nov 2008

why to lay off employees,Mr singh you can get away with lowering ,the salary of staff.This is not a good practice.why not you offer your housing complex at cheaper rates,surely public will go for it irrespective of rate of interest

DLF RETRENCHMENT by PALMK on 18 Nov 2008

WHEN YOY WERE EARNING HUGE PROFITS THEN THESE EMPLOYEES WERE YR ASSETS AND WHEN NOT THESE BECOME LIBILITY............HOW YOU CAN DO THAT..... YOU CAN "PRIVATISE THE PROFIT AND SOCILALISE THE LOSS". I WISH SOME RAJ THAKRE SHOULD TAKE STEP AS HE TOOK IN JET AIRWAYS EMPLYEES RETRENCHEMENT CASE..............

tit for tat by sagar on 18 Nov 2008

sell property with 300% profit, and want loan with 7% !!!!!

Keep Profits aside and think of Common man, DLF Employees by Diwakar D. K on 18 Nov 2008

It was to happen some day and it happened now, because of your high builder charges and the way you have exploited the real estate industry no one can take you out of this!!! Try to understand what customer wants, why they are not purchasing, do we require profit in multiples in 100's why cant we or why dont we think of common man. If you think that you are the market leaders sorry boss no way, think of common man..provide them houses at the best rates possible and then you will be considered as the MARKET PLAYERS, LEADERS AND A TRUE BUILDER..STOP THINKING PROFIT YOU MIGHT HAVE EARNED A LOT AND RELAX ON PROFIT AS OF NOW..HOPE MY SUGGESTIONS HELP YOU OUT INSTEAD OF FIRING THE DLF FAMILY MEMBERS( EMPLOYEES)..ALL THE BEST...DIWAKAR D.K

Time to Act by World Citizen on 19 Nov 2008

i think every time a BUSH in America and CONGRESS in india is elected they form the perfect concoction for a world of disasters.God save us.

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