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Prominent British Muslims will star in the British Foreign Office-funded £400,000 (approximately Rs 2.9 crore)-campaign that is set to break on Pakistani television next Monday, ‘The Guardian’ reported on Tuesday.
The three-month public relations offensive, called ‘I Am the West’, will also include high-profile events in regions such as Peshawar and Mirpur, ‘The Guardian’ said. Seven in ten British Pakistanis are Mirpuris.
According to ‘The Guardian’, the first three ads in the project will feature British Communities Minister Sadiq Khan, UK manager of Islamic Relief Jehangir Malik, former England Under-19 captain and promising Worcestershire allrounder Moeen Ali, and the Lord Mayor of Birmingham, Chaudry Abdul Rashid, a Mirpuri.
The campaign, the paper said, will be targeted at ‘15-25-year-old males who are less than well-educated and worldly wise, but potentially susceptible to extremist doctrines’. Nine 30-second commercials, supported by ads on radio, will be aired on PTV, Geo TV and Khyber among other channels. If the Pakistani campaign is successful, it will be extended in Egypt, Yemen and Indonesia.
The central theme of the campaign, ‘The Guardian’ said, "is to assert that there is no contradiction in being a Muslim and being British." It has four key aims, the daily reported: ‘to ensure Pakistanis realise the west is not anti-Islamic, that British society is not anti-Islam, to demonstrate the extent to which Muslims are integrated into British society and to stimulate and facilitate constructive debate on the compatibility of liberal and Muslim values’.


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All ill conceived motives must come back to reap its rewards, regardless of race, color or creed and place. So let's live on and reap the fruits of all that we planted whether we like the sour taste or not.
Winston Churchill on Islam How dreadful are the curses which Mohammedanism lays on its votaries! Besides the fanatical frenzy, which is as dangerous in a man as hydrophobia in a dog, there is this fearful fatalistic apathy. The effects are apparent in many countries. Improvident habits, slovenly systems of agriculture, sluggish methods of commerce, and insecurity of property exist wherever the followers of the Prophet rule or live. A degraded sensualism deprives this life of its grace and refinement; the next of its dignity and sanctity. The fact that in Mohammedan law every woman must belong to some man as his absolute property, either as a child, a wife, or a concubine, must delay the final extinction of slavery until the faith of Islam has ceased to be a great power among men. Individual Moslems may show splendid qualities, but the influence of the religion paralyses the social development of those who follow it. From: The River War 1899
Cowardice any better word for it.Once known as the kingdom where the sun never set is pleading for mercy from its former slaves. Britian was fundamentally built on the principles of deceit, treachery,opportunism, enslavement. They sowed hatred between brothers then they are reaping hatred now.It would be wrong on our part to expect anything different from such a country.
I hope for you British folks' sake it is.
This is their absolute style ..the British style of saying and doing what they want. They start telling their interest very sweetly, but in between the crab will grab you without being noticed. I think, this ad clearly shows that where their target is and you will see yourself quite soon how cleverly and easily British army will attack Pakistan before Pakis will do anything to them. The game has just begun.
I remember a quote from a famous English hero at a similar time in Britain's history: You were given the choice between war and dishonor. You chose dishonor and you will have war."
Nice country ya got there, "Chuck" (I thank God my ancestor got themselves off the miserable inbred rock)
Sad to see that AIRSTRIP ONE is fading fast. They held off the Nazi blitzkrieg but will surrender to the muzzie hordes without firing a shot. So sad. Sadly Amerika is following the same path but some of us in the heartland are preparing to make a stand. Any Brits who want to leave before its too late, come on over. Just avoid the major cities - they will be the first to fall once President Hussein finishes what he has started.
The misdeed of partition by Britain is haunting them now. Look at the way Britain is crawling and begging Pak a terrorist state. Britain was fully aware of the fanatism of the gang that demanded an islamic state of Pak. Now pay a heavy price by pumping ad $$ to fund Jihad! Bravo Britain for your pea brains and cowardliness! God save Great(no more) Britain.
Mr Prince- How dare you say that Hindus are killing muslims in Kashmir. Get to know the facts first
Remove these muslim scum from the uk. Execute all those engaged in terrorism or planning a terrorist act.
A request to Chameleons not to change their color. Ofcourse of no use.
Nauseating. The once proud British military must be spinning in their collective graves. I wonder how long it will take for the "Paki's" to start the attacks. That is, after they stop rolling on the ground in laughter. I'm thankful to Michael Yon for pointing out that there are still some, a few, Brits fighting in Iraq and Afghanistan who have not yet surrendered. As for the rest of you...sheesh
Kenny ! Just wanted to let you know that besides the venom spewing pea brained right wingnut hindu posting at this site, there are plenty of Indians who think very highly of UK and it's democratic institutions. Though it's a fact that British rule on India was one of the most repressive, racist, discriminatory regime anywhere in the history of the world, we recognize that the life of common man was mush better during british days. We for instance recognize the fact that the british civil service in India, though discriminatory, served with an honesty and sense of duty that is missing among the indian civil servents - who are universally recognized as corrupt, lazy and unpatriotic. In last 60 years britain has really come a long way in terms of fostering a free, just and tolerant society.
Poor Pakis. Either they are so much in need of that ad revenue or they are still unable to realise the snub in this ad by brits: calling all those viewers a potential attacker.
It's a shame to see what's going on in Britain in these days - a great nation giving up their values in fear ot the islam. I always thought that the German government is a coward and really afraid of islam and the muslims who are threatening our country with terror and bombs but in the UK it is even worse. United we stand and will defend Europe against the attacks of the muslim world.
Where are the Churchill's these days? Even my hero George W constantly felt it necessary to remind the public that muslims are great and friendly people - in spite of all the world events proving otherwise.
What happend to the good old "We shall never surrender"?!
For the last year at the least, NuLabour has come out with one insane policy after the other - allowing in Muslim terrorists from Gitmo who have no links to the UK, being one extreme example. It is almost, as if they realise that the next few years is going to lead to severe social problems, or even a civil war. It seems that they do not want to be in power when this happens but in oppostion, ready to take over when the sh...t hits the fan. I cant see how a crafty bunch of politicians, which NuLabour ones most certainly are, can be so misguided. Of course they can be utter dhimmified idiots, ready to give away Britain just so they can continue to have their snouts in the trough.
You surrendered ? ! Damned, you realy surrendered ! Good by good old Britain. Britain isnt anymore. All left is a bunch of castrated nitwits. Dhimmis. Muslim-cattle. Ready for milking and slaughter. I want my britain back. The lovely country full of sturdy people, the mother of democracy and parliamentarianism in europe. The place where i spent so much good holidays. You ruined it. I hope they will nail your balls on towerbridge ... without removing them first ! Du you hear the rumble? Thats Winston Chruchill rotating in his coffin. He, and million other britains fought against fascism and totalirism. Thousends and thousend died. for what? You spitted on their graves. Maybe you dont know it, but we in Germany says thanks for freeing us from fascism and totalirism. And now we see Great Britain on his knees. Bagging for pardon. Bagging terrorists, throatcutters and beheaders for mercy Shame on you !
Targeted compaign synonyms an antidote as polio drop camps - where children qualify by attendence and not by symptoms , result is desease elimination. This will humiliate Pak authorities for diversion resources and expenditure to make most of its population the eligibly educated not falling in targeted domain of conceived youth of Pak in compaign. Elimination of terrorist does't require a big deal for nations like UK , USA and India . Elimination of desease does require vision and strategy more than an essy reading . No one's dignity is at stake .
A lot of people will be in for a shock when the REAL Brits get into government instead of these pathetic snivelling idiots! They do not speak for the British people.
I'm proud to say I'm English, but sad to say our so called British Goverment is a sad bunch of snivilling leftist/communist wimps, that are traitors to the principles for which thousands in this country have died and that is free speeech. Unless of course you happen to belong to the so called religion of peace, then you can have all the free speech you want. Our pathetic Goverent is nothing but Dhimmi. Now these sniverling ads in Pakistan. My Goverment make me sick and not one British person vote in Brown, B.Lair got voted in and left 6 months later handing the Brown stuff the job, we the British people never voted him. He is a coward and a liar and so are the rest of the Goverment that kowtow to the muslims here; but we the people are far from that, and soon the way things are going here there will be a cival war, the people have had enough. Brown there is a war coming to you, you traitor.
There must be some hidden agenda behind this British slogan.Its hard to believe if British will ever stoop so low and cowardly infront of few terrorists.British should rather leatrn something from German ways to control muslim youth in own country.Most of these mentally retarded guys have British citizenship which can be withdrawn and suspicious and confirmed elements must be deported.The British have to act hard and these overtures will give them entirely different notion.A sign of helplessness/weakness.No good-will act and help to these brain-washed guys can change their fanaticism but only force and severe laws can break their wilful attitude.This act will enbolden them more and there will be more problems,simply contraproductive.
If the Brits say that by means of these adverts they will win over the Pakistanis, then how will Pakistan in general occupy themselves with? I think Britain must give Pakistan atleast 10 Billion dollars every year in addition to such advert campaigns.Great Going! You will pay the price very soon
eliminate 'Great'from Great Britain.It is no longer great.