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Prominent British Muslims will star in the British Foreign Office-funded £400,000 (approximately Rs 2.9 crore)-campaign that is set to break on Pakistani television next Monday, ‘The Guardian’ reported on Tuesday.
The three-month public relations offensive, called ‘I Am the West’, will also include high-profile events in regions such as Peshawar and Mirpur, ‘The Guardian’ said. Seven in ten British Pakistanis are Mirpuris.
According to ‘The Guardian’, the first three ads in the project will feature British Communities Minister Sadiq Khan, UK manager of Islamic Relief Jehangir Malik, former England Under-19 captain and promising Worcestershire allrounder Moeen Ali, and the Lord Mayor of Birmingham, Chaudry Abdul Rashid, a Mirpuri.
The campaign, the paper said, will be targeted at ‘15-25-year-old males who are less than well-educated and worldly wise, but potentially susceptible to extremist doctrines’. Nine 30-second commercials, supported by ads on radio, will be aired on PTV, Geo TV and Khyber among other channels. If the Pakistani campaign is successful, it will be extended in Egypt, Yemen and Indonesia.
The central theme of the campaign, ‘The Guardian’ said, "is to assert that there is no contradiction in being a Muslim and being British." It has four key aims, the daily reported: ‘to ensure Pakistanis realise the west is not anti-Islamic, that British society is not anti-Islam, to demonstrate the extent to which Muslims are integrated into British society and to stimulate and facilitate constructive debate on the compatibility of liberal and Muslim values’.
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It's a lesson for USA and also for Hindu Terrorists who invented suicide bombing (remember LTTE!), killed thousands of Muslims in Bhagalpur, Kashmir,
Teach the world that killing the poor, innocent civilians don't work.
Fascists love to dream and so does some Indians.....although we have 30% starving, minimum to no infrastructure in 60% areas, no drinking water but they say we are the SUPERPOWER. These day-dreamers dream to NUKE Pakistan but guess what Pakis got it too, so hold your NUKES in your pockets and keep on dreaming.
Bravo!
You are telling a person in pakistan to leave his job and do something else .... thats not going to happen .. educate them, get them out of the Jihad-will-get-me-72-vigins-world and get them a life .. I think that will help the world a lot .. problem is that they are everywhere and because of them even the good onces are looked upon with doubt !
I think the whole world should convert to Islam and live peacefully - is that Osama wants? will that make all terrorists happy? what will they fight against then? How ridiculus this thought is but isnt it childish too? the whole world is fighting in the name of religion and land - why cant everybody think of development, making this earth beautiful again, making money through proper means. This will just be a dream that even God cant fulfill. The world requires a powerful leader - in fact India needs it all the more. A leader who has a vision for the country. Indians themselves dont have a vision for the nation, everybody is just busy making money and living a selfish life. With such attitude the first nation to convert to Islam would be us - the politicians will sell India.
SHAME SHAME SHAME SHAME SHAME SHAME. TOTAL SPINELESS GOVERNMENT NOW RULES THE BRITISH WHICH ONE RULED ENTIRE WORLD. GO TO HELL THE RULERS OF UK. YOU HAVE SOLD OUT UK AND BROUGHT A INSULTING NAME FOR THE BRITISHERS.
Terrorists breed on sentiments of people to recruit them, gujrat riots, babri issue, perceived imbalance in justice system and perceived imbalance in allocation of resources etc. This move of showcasing a life that depicts opportunities of equality, growth and prosperity within a system should indeed take away the wind from the sails of pro terror campaigns.
Kneel down in front of a bully to only get hit again. The bully only understands being hit back harder.
To the Indian people. Remember those centuries of British domination? Well, with a Bollywood dancing troupe and a Slumdog millionaire, you can take over without much effort, or protestation for that matter. Britain is ripe for the picking. Pay back time!
To quote Churchill, "You could have chosen either war or cowardice, you chose cowardice and now you shall have war anyways." Good-bye once-great Britain.
British sissies should realise that if in the first place the terrorists had some values at all then they would not carry out their sick acts. This campaign will only make a terrorist bolder and determined.
Oh Pakistani Terrorists, Please , please dont hurt the Brits - they're busy training for their one and only nationwide favourite sport - which is drinking themselves into a senseless stupor. Raving Drunks cant do anything, let alone handle a terrorist attack, so please leave them alone. They have cameras in every inch of their country, but cant be bothered to stop drinking and follow up evidence they have recorded. Pathetic.
what a pathetic Neville Chamberlain induced joke of appeasement. Please do not hurt us - we really are good people, just like you - here, please take my milk money!. What has the world become ... and this is not even the same level of threat as Hitler or Stalin. Unbelievable. Wait until some real damage is done to the West. Generations to follow (hopefully) are going to look back at 2008
The newest Limie joke. The jokers can go to any extent. hahahahaha - Why don't the Limies invite AQ to rule Britain?
what a bunch of cowardly bloaks the Brits have become. I guess they are telling the Islamonazis to hit India and Jews and Philippinos and Tahis--but not the country that brought them cricket and football.
Shame on British....poor guys.Is this what was called GREAT Britain.
Winston Churchill is turning over in his grave! British steel has turned to British cowardice!
Yes, ads will stop terrorists. Wonder why no one thought of this before.
Good thinking Brits, They trying the educate the less educated so these people can open their eyes and see the world and not through the bad guys who are brain washing them. Change tactis good one.
I think this is a good idea. We should be educating the less educated people about others, open their eyes and see the world with their eyes and not other. The terrorist are taking advantage of the fact. So its really a good idea. Britan is just changing tactis and eduating people. Good one guys thinking out side the box and not muscle power.
Abdolutely great idea,it is designed to westernise and indoctrinate the young and destroy the next generation of muslims by making them into pleasure seeking hedonist capitalists and money lovers etc busy with the world and the joys of life and not religion and islam.I see this indoctrination of the next generatin in the indian subcontinent being made western in mentality and ideology, people are slowing breaking away from religion all together in Banglades and Pakistan with huge numbers turning to christianity capitalism and secularism. Us extremely religous muslims in UK are fine we have fully integrated and kept our religion we simply do not particapte much in society as a result, we know the muslims of the world have become sinful hence are suffering, Prophecy has it that the muslims will be nearly annihilated before unity is bought about by Mehdi and Isa (Jesus)pbuh who will gather people who submit their will to god to fight the freemasonic army the soldiers of the anti christ.
What has Great Britain come to? Kowtowing to Islamo-facists? They should have thought about this before accepting Pakistani muslims into British Society and ruining it for everybody.
Well, this smells like another ploy for financing Pakistan thru "legitimate" means. Spineless though it may seem, I just wonder on the novel he ideas they come up with. Shameless!!!